While we are all shivering away (in my part of the world, anyway) production has just started on my Spring collection – and I cant wait to show you all the pretty pieces coming for your little girls.
It’s a little bit of a departure for me – having launched in August last year it’s only my fifth collection, and to say it’s been a massive learning curve would be an understatement (particularly with regards to sourcing fabric which is a story for whole other blog post).
So, for the Spring collection I allowed myself plenty of time, spent a lot of time crafting an inspirational mood board (thank you, Pinterest) and focused on the core principles I try to keep in mind for Minouche – Is it simple? Is it lovely? Bonus points for a little bit vintage (I do take a lot of inspiration from vintage patterns - particularly adult designs), and a gold star if it can work just as well at a birthday party, or riding bikes at the park.
So coming up are a few pretty, relaxed dresses, the kinds of dresses that make little girls feel beautiful (twirl factor!) but are also practical, along with a couple of frocks that will be wonderful for the holiday season (silk pinafores! very luxurious and lovely, and perfect for Christmas parties).
And of course there will be some tops and skirts that can be mixed and matched for a casual or dressier look.
I also couldn’t resist bringing the Evie playsuit back – it was so popular last Spring/Summer that a new version for Spring was always on the cards.
Rather than sourcing pre-printed fabric for the printed pieces (can end in tears - as I said before that's a story for another post), I worked with the delightful Ellie Whittaker and ended up using a design of hers, along with a design of my own (stripes, so not the most challenging for a non-designer haha).
All the other fabrics have been custom dyed to my chosen palette and the end result is – in my mind at least – really fresh, so very Spring, easy to wear and above all, simple and lovely.
I’m so much happier with this collection than any of the previous ones – I’ve had so much more control over the look, rather than having to source a fabric I was kind-of happy with, and change designs to make that fabric work.
I hope the new direction is one that my lovely customers are drawn to, rather than alienated by. But you know what? I think it will be OK. The designs that I have been 100% behind are always the ones that do well. The ones that I’ve been influenced by someone else (e.g. my lovely husband, who is no longer allowed to give advice) or where Ive just had to work with an unsuitable fabric because it’s what has been delivered, have been much less successful.
Either way, it is so much more satisfactory (and easier!) to do what feels right and organic, rather than working towards what you think other people might like, or trying to meet their expectations. You cant please all of the people, all of the time, right? Right.
So here’s a little sneak peak of the Spring collection, images carefully chosen not too give too much away of course ;-) – I hope you like what you see xo
All images by Elle Rampling Photography; hair bows by Dotty Dandelion.